MarketingCharts shares data from Experian Marketing Services on retailers increasing the number of emails they send in 2013.
Multi-channel retailers increased their email volume the most rapidly, by 20.2%, as 70% of brands sent more emails compared to the prior year. Travel brands saw the next-highest growth, of 113.6%, although only half of the brands increased mailings. Still, email volume was down by 15% quarter-over-quarter in Q1, per the Experian report, which is expected following the holiday season.
See original article at marketingcharts.com
