Richard Millington encourages you to have many different sources of new members, so that as things change in the online world, you are not dependent upon things remaining the same.
The number of unique, new, visitors to a new client's community plummeted by 60% between Dec 19 and the time of writing (Jan 16).
As a result, a community which had a healthy, steady, reliable growth surplus (attracting more members than they were losing through natural churn) is now in a deficit. If this persists for too many months, the community enters a death spiral.
