Shannon Otto asks a very simple question – Have you asked your members how they prefer to receive information?
Because we are all different, and we are all overwhelmed with too much information. The least an association can do is to deliver the information they have in the preferred channel of it's members.
Blogs, RSS, Twitter (including text alerts and all the smartphone apps), Facebook(online and via cell or smartphone), text messages, e-mail, phone call, direct mail, newspaper (online or in print), magazine (online or in print), television, YouTube … I’m exhausted just thinking about it! (And I’m sure I left many, many options off that list!)