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Cross-cultural study reveals huge differences in smartphone use between U.S and China – Mobile Marketing – BizReport

Cross-cultural study reveals huge differences in smartphone use between U.S and China – Mobile Marketing – BizReport

August 19, 2013 By mark david mcCreary

Helen Leggatt highlights some differences between the US and China smartphone usage from the joint report prepared by the IAB of United States and the IIACC of China.

Despite smartphone penetration in China being markedly behind the U.S., a joint study by the trade associations for digital media companies in their respective countries found that Chinese consumers are significantly more likely to use smartphones as their sole or primary media device. Over a quarter of Chinese (28%) said they watch less television and 27% read less print media. Overall, when compared to their U.S. counterparts, Chinese smartphone users were 86% more likely to report less television viewing and 42% more likely to engage with print media.

See original article at bizreport.com

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