Joe Rominiecki is happy with his decision to cut the cord on cable TV, and wonders if members of associations might not also be craving to to ala carte.
But the trouble with bundles is that they provide buyers with limited options and sellers with a clouded understanding of the individual values of their products and services. And, as cable TV providers are learning, emerging technology turns all of those options and values into a lot of moving targets.
See original article at associationsnow.com
