On this episode of Conversations with Community Managers podcast Jim and Shannon talk with Jennifer Erzen about benefits of online communities. Jennifer is a long term friend of the show and explains how her personal experience working with Aetna to help them modernize their technology. She got them into Jive, an online platform for collaborating within organizations. This tool helps employees to have clear guidelines on what is to be done within the organization and how everyone can help each other.
Key Takeaways:
- On this episode of Conversations with Community Managers, Jennifer Erzen talks about leveraging online community tools.
- Jennifer thinks using the telephone while outdated is underrated as a tool for communicating directly with customers or enterprises.
- Jennifer talks about how working with companies like Jive and Aetna have given her insight on how to build communities with technology.
“Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating online community ROI and more.”
