Digital marketers engaging their audience and prospective clients through social media and other platforms know that the challenges they face are not unique to digital world only. Musicians also know that you have to nurture the relationship with your fans and that just creating music is no longer enough. In today’s world, closer relationship is desired. Your customers and those thinking about becoming one want to be part of your brand’s journey. They want to hear the story about why you are and where you are. They want to engage with these stories, share these stories, and ultimately be part of these stories.
- Those that engage with the public, whether through a body of work they have created, or by selling a product or service, must be continual in their efforts.
- No one will buy from a producer, or seek out an artist, if they only produce work and create content when they feel like doing so.
- For a community leader, keeping the rope of access leading onwards can mean giving members access to even the seemingly mundane behind-the-scenes activities.
“Today, people want a closer relationship. They want to feel part of the journey. The storytelling around the creation is what prompts people to buy it, engage with it, or share it.”
Read more: https://www.feverbee.com/storytelling/