A member journey is just follows how the viewer became aware of your website to where they join your email list and get a response to their question about your site. Some member journeys can lead to nowhere or even end in frustration. It is imperative that you help the viewer enjoy their journey. They will discover your site and then browse throughout your website. After that, you need to give them a reason to join and then provide them with a good registration form. After they register, provide them with a confirmation link. You can then give them a guide to asking questions or responding to one of your questions. People that respond to that are more likely to have a good journey and remain an active customer.
Key Takeaways:
- Although you might assume it’s a given you’ll learn as you go, there is a level of advanced community skills that are actually hard to acquire on the job.
- To fill the gap, FeeverBee founder, Richard Millington, is launching a course on online community strategy on February, 24, 2020.
- One important concept, creating a great member journey, as without one retention rate tends to sink like the Titanic.
“This course will share the strategies, systems, approaches, tactics, and templates we’ve used to help scale the communities of 270+ organizations.”
Read more: Community Strategy – Developing The Member Journey
