You can figure out what your members are going through by going through the same process yourself. Different members will see different things along the way with your website depending on what it is they need from it. So take it step by step and figure out what it is they are seeing every step of the way. Then you can take steps to improve it. You can use Google analytics to gauge where the members want to go when they click on certain things.
- You can figure out what the journey is like for your community by going through it yourself.
- You can take the journey and examine each step of the journey, and use Google analytics to figure out where each step takes them.
- Then, once you have this information, you can easily make the steps even simpler.
“You should usually be able to know how many people click and advance from one action to the next.”