In the digital age it’s very hard for community managers to be constantly on their game. There is a demand for them to always be online to answer all questions that come up on social media. It can be difficult to keep up with that demand, not to mention, people online can be pretty cruel and not always aware of the person behind the screen they are talking to. This offers counseling and coaching for the community managers so that they can receive tips and other ideas to stay on top of their game, as well as give them a much needed break.
- Community managers are expected to keep their personal corners of the internet functioning like a well-oiled machine, without safety issues, like bullying, spam, or the toxic comments.
- They are also in charge of keeping membership active and productive and data relevant and current.
- To honor the unheralded internet heroes, January 27 was designated as Community Manager Advancement Day.
“Community managers often work alone within an organisation and can be subject to unfair or unreasonable demands to be “always-on”. Add to this a community professionals duty of care to their members, and you have a recipe for burn-out, overwork, industry churn, and significant wellbeing concerns.”