Joe Rominiecki shares some of the insights from the recent 2013 State of Community Management report published by The Community Roundtable.
If your association’s online community, discussion group, or listserver seems like it’s only used by a small group of hyper-engaged members, it probably follows closely with the 90-9-1 rule. (90 percent lurkers, 9 percent contributors, 1 percent creators.) And, if you’re like me, you think 90 percent of a community’s users “lurking” and never contributing is a mountain of riches going to waste. It takes some time and effort, but a new study says those numbers are possible with community management done right.