Ally Greer shares her experiences with leading an online community by focusing on content.
I’ve found that content is an integral part of community management as it’s a way to connect with others over ideas and shared interests. From writing blogposts to product copy, marketing and community emails to curated microblogging, I’ve been able to connect with the Scoop.it community in ways that I never would have thought. The fact of the matter is, if you’re not writing, then you’re probably not too visible. And If you’re not visible, then it’s likely that your community will have a hard time relating to you.