Communities have often been used for single purposes only. For example, many online business communities have been dedicated solely to customer support case deflection. They may be valuable in doing so, but this narrow focus is sub-optimal. Increasingly, organizations are attempting to streamline the customer or employee experience by demanding collaboration across functions. However, cross-functional solutions can be thwarted by rigid budgeting systems. Formal changes to organizational budgeting are therefore necessary so community teams don’t have to informally beg or borrow to secure the resources they need to be successful.
Key Takeaways:
- A very successful communities can create various benefits but requires funding.
- Communities are now breaking barriers that was hard to tackled in the past.
- Community is a good source of sharing knowledge, culture and innovations.
“Successful communities generate benefits for and require contribution from many functional budgets”
