Leanne Chase reports that they are seeing an uptick in interest at their organization, and the recent IDC report confirms the #1 initiative these days is online communities.
Another finding to note is that communities are increasingly being thought of in conjunction with customer experience and social learning initiatives and we think that’s a great sign for the market generally as functional business owners are starting to integrate communities into their approach – making them a core operational asset.
More at Communities Are A Business Priority for 2013: IDC Report and Reality