Organizations as a whole are struggling to obtain and retain younger membership, in part because they aren’t using communication strategies and media effectively. Younger generation use a variety of media for communication, including email and online communities, and organizations should reach out through all of these channels. Here are 10 statistics about general organization communication, […]
Association Management Companies on the Web
There are many association management companies on the web, including those who are staffed by one person and those who are large enough to have regional offices. Obviously their websites have a range of quality as well, but there are some common factors. There is the interactive brochure that shows the areas serviced by the […]
The Most Important Question: How do you Know?
When you are researching something, there is always the question that you have in the back of your mind, and that is, how do you know? There was a history teacher who would spend an hour on a history lecture for his students, the information may seem valuable, but there is always the question that […]
The Role of Communities in Innovation
In every aspect of innovation there is usually a community whether a physical place or network of people. Innovation comes from frustration and is often hard to grasp in meaning. Innovation evolves from a sense of community and shared meaning. Engagement around a common idea breeds increased thought that crystallizes around the problem. In a […]
What Do You Offer Top Members?
When it comes to building your business you should consider all clients but not in the same manner. There will always be some clients that you hold above others due to their investment, account, status, or loyalty. You should consider how you treat these top members in an attempt to retain them. Things like access […]
Why How we Measure Impact is, Mostly, Wrong
There is some understanding that the way businesses understand the world is incorrect. Some businesses will have an out-sized impact on the marketplace. Companies that congregate in areas of similar industry tended to demonstrate more growth. This could be networking. While this pertains to larger companies, it does not mean that smaller companies can’t develop […]
Are You Facing These 3 Community Building Challenges?
Organizations need to build communities to stay healthy and successful, but communities can be hard to build and maintain. Here is some advice from two community experts to help your organization navigate this challenge. Your organization may be facing three different common challenges: where the community can actually fit into your organization, how to make […]
Community Strategy – Developing The Member Journey
This video will teach you step by step to improve your community strategy skills. Improving them to expert can be very difficult. You need to learn how to develop your strategy first and foremost. Then focus on increasing participation around the community. Once you have increased the participation, you need reasonable metrics to quantify your […]
The Taxonomy Challenge
Not enough attention is paid to the taxonomy of a community. In fact, many communities suffer due to poor structure. Most try to structure themselves by some combination of user type, product categories, sector and visiting intent. It’s simple enough to conduct a survey asking members what they prefer and how they browse. Note that […]
Community Manager Advancement Day 2020
Every year on January 27th, there is a holiday called Community Manager Advancement Day. Those who are assigned community manager roles are responsible for ensuring that workplaces are kept safe, healthy, and also productive. Experts argue that if there is no community manager in place at any business facility, then the odds are that the […]