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The ‘In The Trenches’ Community Manager

September 10, 2020 By mark david mcCreary

Strategists, moderators and directors are needed for community development, but the most important role and the one your community cannot thrive without is the field community manager. Effectiveness and engagement suffer when there is a lack of one. This person is a liaison between the board and the members, and in this role, manager spends […]

The Community Trends You Might Be Missing

September 7, 2020 By mark david mcCreary

There are quite a few community trends that you might not be realizing right now. In 2010, the main audience of FeverBee was in the United States as they took up over half of their total audience. Fast forward to FeverBees audience in 2020 and the United States is down to 30% while countries like […]

New for Connect 2020: The Technology Track

September 3, 2020 By mark david mcCreary

The Technology Track was designed to help make your community thrive when it comes to technology by utilizing sessions, workshops and roundtables. There are many things that this covers including how to manage a migration, how to use tools that will help you better understand analytics, and also what the future of community technology is […]

Conversations with Community Managers – Jennifer Erzen on the (Not So) Secret Powers of Community

August 31, 2020 By mark david mcCreary

On this episode of Conversations with Community Managers podcast Jim and Shannon talk with Jennifer Erzen about benefits of online communities. Jennifer is a long term friend of the show and explains how her personal experience working with Aetna to help them modernize their technology. She got them into Jive, an online platform for collaborating […]

Why Aren’t Members Asking More Questions?

August 27, 2020 By mark david mcCreary

People may not be asking more questions because they aren’t sure what questions are acceptable to ask, or if people will judge certain questions that are asked. You can interview multiple people and come up with something based on the responses that you receive when you do so. There will also be an anonymous feature, […]

Three Approaches To Increasing Engagement In A Community

August 20, 2020 By mark david mcCreary

There are three approaches that you can take to make sure that you are optimizing what you have, and having the broadest audience possible. You can focus on improving your website by noticing all of the things that are wrong with it and fixing them up. You can also expand your reach by figuring out […]

Working For A Community vs. Working With A Community

August 17, 2020 By mark david mcCreary

Working for a community might not get all of the things done that you want done within the community. You will want to work with a community as a way to understand better what the community needs to be a little more successful. When you are working with the community, you will better be able […]

Community FAQ: How can I use community to remove bottlenecks from my organization?

August 10, 2020 By mark david mcCreary

Having a bottleneck in your company creates frustration for users and may even prompt them to seek easier solutions elsewhere. Having an online community provides answers in real time. The online community is engaged and by helping out someone with an inquiry they feel like they are contributing and are even more connected to your […]

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

August 6, 2020 By mark david mcCreary

Associations can use webinars to leverage their traffic and gain new opportunities from memberships to sponsorship’s. Using webinars to create educational content can be a great way to real people in by offering them free advice and information for the industry you are focused on. It is also possible to charge money for these services. […]

Community FAQ: How can I build effective content and programs for my online community?

August 3, 2020 By mark david mcCreary

When building effective online content sometimes you miss the mark and fail. You do not have to view this as a failure if you can take away a bigger lesson from it about what works and what does not. Once you start seeing positive results and your community responds favorably, start growing on that by […]

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