In order to get new growth in your business, you must start a persuasive campaign aimed at your customers. You must let your customers know that you can fix their problems. A lot of people like to go to their social media to get their answers. You have to let them know that you are […]

If you are redesigning your community, there is some things that you need to know. When most people work on the design phase, they don’t think about how much impact one click actually has. When you multiply that one click by members who visit many times during the year, it’s a ton of clicks. Most […]

Even though the year 2020 is going to be a year of vision and clarity, people still have problems of living up to that. There was an example of a 24-year-old man on a train making childish remarks about the colors of the trees and the clouds and people were making fun of him. His […]

What defines a person with soft and indispensable skills? This person is engaged with people all around. They have empathy and knowledge and can make everyone around them comfortable with a family like atmosphere. There is a person like that at Mayo Clinic and her name is Colleen. She posses what all should be looking […]

Micro-groups are allowing for more and more high quality discussions to take place within small groups. These discussions are usually hosted in a mobile friendly app such as WhatsApp, Telegram or Slack. These chats allow each member to feel a sense of exclusivity and trust as these discussions should stay private. Members can also speak […]

Many group actions can be taken without needing a new, designated, specific community platform. A new platform does not necessarily need created, unless it provides tangible benefits. Only once the demand for a new platform has been proven, should one be made. It is difficult and risky to make a new platform before the demand […]

There is a difference between setting up a guideline for a site, and having a community guide to introduce users to the content. While a guideline is good, and has basic information and rules, a community guide is much more personal. A community guide introduces the user to the environment, and shows possibilities. The community […]

Umberto Eco is an author and professor at the University of Bologna. He is an expert in philosophy and the mass media. Unfortunately, he passed away a few years ago, but his legacy lives on. He recommends that all young people don’t take themselves too seriously, just as he lived. Certainly, he will leave a […]

To grow an online brand and to keep the members constantly engaged, it’s imperative for websites to start with a basic consumer need, and work their way to form a community identity. At first, many sites solve basic consumer needs, like ‘choosing the right drill-bits’, but over time, they should evolve to answer why the […]

In online associations and communities, an appealing idea is to try to urge more people to join so that perhaps the network will succeed, but this strategy is often doomed to fail. If one is unsuccessful with the current members of an online association or network, then one is likely to be unsuccessful with non-members. […]