[Case Study] Have you crossed the mobile threshold?

Jeremy Vanderlan shares details from the use of mobile to battle the HIV/AIDS virus, and the results they achieved.

The sheer speed of mobile adoption in the general public has exceeded our ability to respond to it comprehensively. Our choice of responsive web design was a critical factor, as essential as our subject matter or target audience, in successfully addressing the transition to a post-PC, mobile, always-connected world.

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The Responsive Design Myth A Comparison of Methods for Building Mobile-Optimized Websites Study: People delete emails that don’t render on mobile – Mobile Marketing – BizReport