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Can Community be Automated? | Ask Spike

Can Community be Automated? | Ask Spike

July 18, 2013 By mark david mcCreary

Spike Jones makes an important point that it’s all about people, and we all want people to know our name, what we like, and make each interaction personal.

In our rush to scale social and plug it into every nook and cranny that seems like it might even remotely work, we’ve forgotten something – especially when it comes to community: You can’t automate relationships.

See original article at askspike.com

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