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Calculating Community ROI: Measuring the Networked Value of Engagement

Calculating Community ROI: Measuring the Networked Value of Engagement

October 15, 2018 By mark david mcCreary Leave a Comment

There is a lot of value in when people do actually engage with their fans. By communicating with fans, or consumers, you are able to build up a base of followers that will be loyal to you as time goes on. By having a good marketing campaign that promotes engagement, it makes everyone feel as if they are a part of something. It is difficult to imagine where the world would be without digital media in business.

Key Takeaways:

  • You want to ensure that the people you are trying to reach feel welcome with your marketing.
  • By engaging in this type of behavior, you are appealing to different levels of people.
  • By having a strong marketing team, you can make your business so strong over time.

“By calculating ROI you demonstrate to stakeholders that they are making a good choice about investing in the community program – and that it is worth more investment.”

Read more: https://communityroundtable.com/research/calculating-community-roi-measuring-networked-value-engagement/

Related posts:

  1. What is community engagement, exactly?
  2. Why is it so Hard to Treat Member Engagement as our Core Business; & Weekly Leadership Must-Reads
  3. Inside TheCR Network: Metrics and Measuring – The Community Roundtable
  4. Measuring Nonprofit Performance at Scale

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