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By year end over half of emails will be opened on a mobile device – Trends & Ideas – BizReport

By year end over half of emails will be opened on a mobile device – Trends & Ideas – BizReport

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Helen Leggatt shares the results of the latest Litmus Email Client Market Share survery.

This August saw the number mobile email opens reach a new all-time high. Rising 24% from a year ago, mobile opens now account for 47% of market share.

See original article at bizreport.com

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Half of commercial emails will be opened via mobile by year end Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport Mobile experience still not comparable to PC, laptop – Mobile Marketing – BizReport