The 10th annual survey that was administered by the The State of Community Management Board has found that although community managers are optimistic about their futures, they are also becoming burnt out. Although high levels of burn out are present among community managers, the survey also found that only 34% of these companies are increasing their staff in order to lighten the burden that is put on their community managers. Not only that, but only 49% of community professionals even saw promotions.
Key Takeaways:
- Community managers simultaneously expressed both high confidence in the future of communities generally, and also high rates of personal burnout.
- There often appears to be no real relationship between the size of a community team and the size, purpose, effectiveness or other traits of the community they support.
- With the average community team consisting of just six people, not all of them full-time, it is unsurprising that community managers describe lack of resources as their greatest frustration.
“This implication is further reinforced by looking at the disconnect between growth in value and the resulting increase in staffing and resources. 67% of community programs saw an increase in value and 70% of professionals report that the perception of their credibility and value has increased, yet only 34% of community programs saw any increase in staffing.”