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Best-in-class communities measure behavior over activity – SOCM Fact #12

Best-in-class communities measure behavior over activity – SOCM Fact #12

October 2, 2016 By mark david mcCreary Leave a Comment

Metrics play a big part in tracking activity in communities, but there is more that just the basic measures to look at. The best communities go beyond the basics to look at more detailed behavior to truly track their activity. Many communities are making these measures a part of their planning from the very beginning. Also focusing on the end product instead of the starting point helps communities with their effective planning.

Key Takeaways:

  • 1. Start with what you want to see, not with what you have.
  • 2. Push the value conversation.
  • 3. Make metrics a part of the strategic conversation from day one.

“When preparing your data – remember who it’s going to. Your immediate boss may want the intimate details of which customer forums are generating the fastest community response times to support questions.”

https://www.communityroundtable.com/state-of-community-management/socm-fact-12-best-in-class-communities-measure-more-than-activity/

Related posts:

  1. Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6
  2. Activity Alone Isn’t Enough To Justify An Online Community
  3. An easy way to increase activity and engagement in new online communities
  4. The best community managers share leadership of community programs: SOCM2016 Fact #8

Filed Under: News

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