It is very important to consider many factors before launching a new feature into an online community. Before you start that new venture, ask yourself if it has any probability of doubling a metric that you find valuable. Ask yourself if it strategically substantiates whatever makes your audience special. Ask yourself if any other community would have a hard time imitating it. Ask yourself if members have indicated a large demand for the feature. Ask yourself if failing to add this feature will cause the end of your community. Ask yourself what you will decide to stop doing currently to ensure success of the latest feature. It is important to consider these factors because this new feature must be a great reason to disperse resources, time, and audience focus on a thing that may not work.
- When one intends launching a new feature on his community he should make sure that it has a chance of doing something that matters to the community.
- A change that is strategic helps to reinforce what it is that makes the community unique and should be something competitors should not easily replicate.
- If failure to carry out something new on the community should cause the community to die or needs fewer resources, then it should be carried out.
“You better have a compelling reason to distract yourself from making your current community features better, divide your time and resources into smaller chunks, and expend precious audience attention on something that might not work.”
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