Vanessa DiMauro and Jeff Simmons converse about the nitty gritty of business oriented online communities.
We found three main reasons why people participate in online communities.
The number one reason is to help another person. We all have a natural inclination to help, so there are problem-solvers, people who are just naturally helpful. In fact, the study reported that over 80% of people participate in online communities for this reason.
Next, there are fame seekers – people who want to get the spotlight. They’re often consultants or up-and-comers in their profession.