MarketingCharts reports the results from recent surveys, about who owns all those tablets (iPads). Tablet App Use Rises With Income, Falls With Age. More at Almost Half of US Adults in $75k+ Households Own Tablets
The Two Things You Need to Do to Convert More Lurkers on Your Community
Patrick O’Keefe answers the question with 2 main ideas. Show off great content, and make it clear what action you want them to take. This first-viewed content will do more to drive future behavior than any interface decision, any set of rules. Starting off with excellent example content is the single biggest factor in predicting […]
Why Community Management Is Not a Fad Diet
Leanne Chase compares a long term diet with a mature community management practice. Community management and social business is a discipline, not a discrete set of tasks and boxes to be completed and checked off before you move on to something else. More at Why Community Management Is Not a Fad Diet
Forums Outperform Blogs In Social Media Use
Jason Falls digs into a survey that shows a very high percentage of conversations about banking coming from message boards, not social media. Facebook and Twitter not only are just the tip of the iceberg, they’re often just the tip … the majority of conversations happen elsewhere in some industries and with some demographics. More […]
The Real Mobile Opportunity
Jonathan Salem Baskin thinks a little bit past mobile phones and coupons, and sees what mobile devices will allow people to do at the 30,000 level view. Mobile will allow consumers to put off making decisions until they’re far closer to the actual points of purchase, just like we do now when we’re shopping online […]
Membership Acceptance
mik0ton (and Martin Reed) shares some tips about welcoming new members to your community. Some groups customise these messages to some extent. Some urge members to introduce themselves and some that remind the new member of the group guidelines. You can do much better. More at Membership Acceptance « Stop, Collaborate and Listen
Community Plan
mik0ton helps us with our plan for our communities, by breaking most items into Events, Communications, or Day to Day Activities. Most community plans fall somewhere between impractical and irrelevant. More at Community Plan « Stop, Collaborate and Listen
Lose Your Gut! Get Serious About Measurement.
Jocelyn Harmon lists a dozen reasons why you should be measuring results at your organization, with the help of the book – Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine. Instead, it's a post about abandoning your heart and using your head to run your nonprofit. More at […]
Persistent versus Transient Information
Associcom reflects on how the social media platforms are geared towards short term information needs, and are not typically suitable for associations. Many online community platforms assist networking but what is needed for an association is one that is specifically designed to allow networking on a professional level and at the same time to store […]
Top Five Community Management Blog Posts: September 2012
Dave Cayem found the best 5 community management articles in September for you. After taking August off, I’m back with my picks for best online community management blog posts of the month. September was tough, there were lots of great posts to choose from. More at Top Five Community Management Blog Posts: September 2012 …