The coronavirus is a perfect example of what can go wrong in a company, and how hard it is to sometimes realize that fact. When the Covid-19 coronavirus started happening, it was hard to know what to do. We didn’t know anything about it yet, so it was impossible to act. This same rule can […]

Having a bottleneck in your company creates frustration for users and may even prompt them to seek easier solutions elsewhere. Having an online community provides answers in real time. The online community is engaged and by helping out someone with an inquiry they feel like they are contributing and are even more connected to your […]

Associations can use webinars to leverage their traffic and gain new opportunities from memberships to sponsorship’s. Using webinars to create educational content can be a great way to real people in by offering them free advice and information for the industry you are focused on. It is also possible to charge money for these services. […]

When building effective online content sometimes you miss the mark and fail. You do not have to view this as a failure if you can take away a bigger lesson from it about what works and what does not. Once you start seeing positive results and your community responds favorably, start growing on that by […]

At the end of the day, when most people find the time to read, many of us are not in the mood for reading complex and engaging books. However, that doesn’t mean there is no place for such books that are intellectually challenging and that makes us think about life, our past, and our future. […]

A thriving online community for your customer base creates marketing and content that money cannot buy. Online Communities share ideas and communicate needs to each other, creating a vast amount of ideas and feedback. It is a great resource for businesses as they develop their plans in ways they can support what their customers, or […]

Choosing the right technology for what you want to do is key. In addition, working remotely, particularly due to the current pandemic, greatly exposes what works and what does not. It also exposes what works and what does not in terms of how to communicate with coworkers and others outside of the organization. The current […]

Engagement is key to the success of an online company. The more engaged a community is, the more they feel connected and invested. They develop memories, make real life connections and there is a higher level of satisfaction in the experiences that we engage in. If someone has committed to a membership and is active […]

If you’re not seeing high-quality resources shared in your community, you may need to find a way to encourage it. One idea is to take a specific group (e.g., newcomers) and grant them the unique ability to create and share resources over a given time span. Another idea is to set a common challenge for […]

Empowering community members might prove to be a tough task. However, setting up high expectations for yourself and those around you is a good place to start. To empower your community, possible ideas include setting up a community FAQ, which will keep all community members up to date. You can also set up a support […]