Richard Gott looks at some of the results from their Harnessing the Web to Drive Membership Value and Growth survey from earlier this year.
Only a quarter of associations currently provide mobile apps (via the Apple iStore). During MemberWise’s recent national web conference, “Harnessing the Web 2013″, we held an expert panel of leading membership and web experts. There was a unanimous consensus that apps are not the way forward and rendering online content for multiple devices via flexible content management systems (CMS) was preferable and more economical.
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