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Associations are going mobile. Really? – XYZ University

Associations are going mobile. Really? – XYZ University

November 14, 2013 By mark david mcCreary

Richard Gott looks at some of the results from their Harnessing the Web to Drive Membership Value and Growth survey from earlier this year.

Only a quarter of associations currently provide mobile apps (via the Apple iStore). During MemberWise’s recent national web conference, “Harnessing the Web 2013″, we held an expert panel of leading membership and web experts. There was a unanimous consensus that apps are not the way forward and rendering online content for multiple devices via flexible content management systems (CMS) was preferable and more economical.

See original article at xyzuniversity.com

Related posts:

  1. A mix of generations: Why your organization needs them to move forward – XYZ University
  2. The state of social media in associations and what to do about it – XYZ University
  3. Your membership marketing is in trouble: The 2013 Pulse Report – XYZ University
  4. Making email work for membership: Is it generational? – XYZ University

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