Association Boards Road to Relevance: 5 Strategies for The Competitive Association

Harrison Coerver and Mary Byers share some insights from their new book – Road to Relevance: 5 Strategies for Competitive Associations.

Associations today are confronted with unprecedented levels of competition.

More at SCD Group: Association Boards Road to Relevance: 5 Strategies for …

More Communication Strategies:

Association Looks to Boost Member Relevance With New Innovation Center Non-Dues Revenue Increasingly Important to the Association Bottom Line — Association Adviser 15 And/Or Dilemmas Facing Association Leaders in 2013