When a business is first starting up, they engage with their audience a lot and get to know their members on a more personal level. When the success of a company begins to rise, the engagement with members tends to fall. This is because the more you have going on with building the business, the less time you have to engage with members, it stops being an entertaining platform, and more of a serious business. You should never stop engaging with members though, they can offer insight into your practices that you would have never thought of otherwise.
- The more popular something becomes, the less members get any sort of engagement.
- Once you get to a place you want to be in you might see a need for the engagement.
- If you stay on top of the communication with the community, it will help you have better insight for the long haul.
“The more you engage directly, the more you can learn about the issues they care about, how they’re likely to respond to ideas, and the right language/tone of voice to use.”
Read more: https://www.feverbee.com/member-knowledge/