SocialFish explores the changing needs of people, how they are using mobile more, and how associations will need to change to meet their expectations. Their ebook is available for free.
We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is.
More at Are you meeting the needs of your mobile members? [E-BOOK]