Organizations need to build communities to stay healthy and successful, but communities can be hard to build and maintain. Here is some advice from two community experts to help your organization navigate this challenge. Your organization may be facing three different common challenges: where the community can actually fit into your organization, how to make sure each community member gets personal attention and getting the crucial younger audience. Follow these expert tips to help navigate these challenges.
- There’s no obvious place to put a community within an organization, but it’s not advisable to place it in IT.
- Don’t ask for data you don’t need, because you don’t want to cross a line with members.
- When trying to attract younger members, the goal should be to get them to interact with those outside their age group.
“Personalization is key in a successful community, but it has to be well-executed.“