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A Lesson From Museums on Mission and Membership: Associations Now

A Lesson From Museums on Mission and Membership: Associations Now

February 26, 2014 By mark david mcCreary

Joe Rominiecki shares some insights that visitor supported organizations have learned, that can also apply to your member supported association.

Two weeks ago, Colleen Dilenschneider, chief market engagement officer at research and analytics firm IMPACTS, shared data about museums, zoos, and aquariums showing that their reputations for pursuing their missions is correlated to their financial performance. In other words, “organizations perceived as ‘best-in-class’ in terms of mission delivery reliably outperform organizations that rely more on their reputations as ‘attractions’ when it comes to their financial bottom lines,” she wrote.

Related posts:

  1. Why Mission Comes Before Membership: Associations Now
  2. Membership Marketing Blog: The Preeminence of Mission for Membership Associations
  3. Using Outcomes to Measure Nonprofit Success | NTEN
  4. To Grow Align Mission with Profitability

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