Joe Rominiecki shares some insights that visitor supported organizations have learned, that can also apply to your member supported association.
Two weeks ago, Colleen Dilenschneider, chief market engagement officer at research and analytics firm IMPACTS, shared data about museums, zoos, and aquariums showing that their reputations for pursuing their missions is correlated to their financial performance. In other words, “organizations perceived as ‘best-in-class’ in terms of mission delivery reliably outperform organizations that rely more on their reputations as ‘attractions’ when it comes to their financial bottom lines,” she wrote.