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A High-Level Look at How to Measure Community Success « The Community Manager

A High-Level Look at How to Measure Community Success « The Community Manager

February 7, 2014 By mark david mcCreary

Shannon Byrne shares some tips on how to compute the return on investment from your B2B online community.

The purpose of community is to connect people to each other and create value for all parties involved. The business value ($$) comes when these people are your customers or partners. For that reason, we measure the quality of relationships built with our campaigns or projects, whether it’s a business to business coalition, online community, social media effort, global media contributor platform, or beyond. Although meaningful human interactions are priceless, this is easier to measure than one might think.

Related posts:

  1. Tom Liacas Consulting – Common traps every Community Manager should look out for | Social Media Today
  2. Using Outcomes to Measure Nonprofit Success | NTEN
  3. The New Measure of Networked Non-Profits
  4. 5 Things Community Managers Should Measure – Business 2 Community

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