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6 Rules for Engaging Younger Customers or Members

6 Rules for Engaging Younger Customers or Members

June 17, 2013 By mark david mcCreary

Joshua Paul offers some suggestions for connecting to the younger members of professional membership organizations.

While Millennials do believe that their use of technology sets them apart from other generations, that characteristic is not necessarily going to lead to higher engagement. Often times the pace of technology adoption at established companies and membership organizations leads to frustration among younger members and customers.

See original article at socious.com

Related posts:

  1. How to Create a Customer Community Your Customers Can’t Live Without
  2. Does your Organization Have what it Takes to Engage Members and Other Customers? Four Foundational Gaps | TheDemandPerspective
  3. 7 Things Customers Hate about Customer Communities on Public Social Networks Like Facebook or LinkedIn
  4. Engaging Members and Understanding Member Value Shouldn’t Make Associations Dizzy

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