Most digital marketing strategies circulate around social media marketing and website development, but they refrain from expressing the advantage of having an active online community. Online communities that represent your brand or service can aid your company in reaching success through many avenues, but one of the primary ways is by learning more about the needs of your customers in a direct manner. By monitoring how your clients interact with one another, you can develop a much more precise sense of what improvements they would appreciate.
- An online community helps you find out more about your customers and what their needs are.
- By engaging with your online community and responding to them, you make your brand seem more human.
- The honest feedback that exists in online communities gives your brand more transparency.
“The software business model is another example with (historically) limited competition – until now. In a sea of growing competition, it pays to focus on your customers.”