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2. The Members Don’t Add Up: Why Associations are Behind the 8-Ball on Value, Engagement, and Sustainable Growth | TheDemandPerspective

2. The Members Don’t Add Up: Why Associations are Behind the 8-Ball on Value, Engagement, and Sustainable Growth | TheDemandPerspective

April 29, 2013 By mark david mcCreary

Andrea Pellegrino thinks that associations are not providing the value that their members are wanting, and something is going to have to change very soon.

Despite their best efforts to the contrary, associations are becoming increasingly irrelevant to their members and are extremely vulnerable to their growing competition.

See original article at demandperspective.com

Related posts:

  1. Engaging Members and Understanding Member Value Shouldn’t Make Associations Dizzy
  2. 7 Ways to Lose Members—Right Now!
  3. Understanding & Using Member Value to Drive Engagement
  4. From Good to Great to Gone: What Associations Can Learn from the Rise and Fall of Circuit City

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