Organizations as a whole are struggling to obtain and retain younger membership, in part because they aren’t using communication strategies and media effectively. Younger generation use a variety of media for communication, including email and online communities, and organizations should reach out through all of these channels. Here are 10 statistics about general organization communication, as well as tips for how to reach out to and retain younger members. The takeaway is that you need to customize your communication.
- Tech tools can improve your association’s ability to customize outreach to different groups, ensuring you’re optimizing communication.
- More than half of associations admit they have trouble engaging young professionals, up from the previous year.
- Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments.
“Recent data shows associations are increasingly struggling to engage young professionals”