What is a Listserv, and what is it used for? A Listserv is a method of communicating with a group of people via email. You send a message to the group email address (or reflector). Our software then sends it to all subscribers in that group. Easy … [Read More...]
Managing a Group

What Do Community Managers Do All Day?
Communities don't happen by chance. Community Managers MAKE them happen! How exactly do they do that? Short Answer: No one in the group seems to know…exactly. Medium … [Read More...]

4 Ways to Foster a Positive Community Culture
In a past post, I talked about what might be discouraging your community members from participating. Now let's talk about some possible solutions for building a positive … [Read More...]

Tired of Twitter Shenanigans? Have You Tried Listserves?
If you’re a Twitter user, you’re probably annoyed right now. Twitter’s made yet another tone-deaf change to the way their platform works. Remember when they allowed tagging … [Read More...]

URLs so Long They Reach the Sky
Emails can have tons of problems. 😕 They get caught in spam filters. Or are misformatted. Or possibly implode. (OK, maybe not.) But here's something you may not … [Read More...]

How to Group Your List Emails in Google Inbox
Does your inbox look like a garbage dump? Are your listserv emails devouring your important messages? Are your discussion list emails taking up a ton of space in your Google … [Read More...]
Managing Communities

Private Messages – The Dark Underbelly of Communities
Private messages often become the dark underbelly of a community. It’s a place where members can get … [Read More...]

How Do I Make My Community Unique?
Looking to build a unique community? It will require work on your part. Anyone can have or be part … [Read More...]

Constant Storytelling And Engagement
Marketers understand that creating content on a somewhat regular basis is key in establishing … [Read More...]

Modern Marketing and Long-Term Success
Many people fear they will miss out on things happening in their lives. (FOMO - Fear of Missing Out) … [Read More...]

How Communities Changed During the Pandemic
Changes in the way we work, including those brought about by the COVID-19 pandemic, have changed … [Read More...]